web site Design
Avoid the Cluster. Keep it Simplify

To succeed online your web site design should serve the needs of your visitors in a user-friendly way. An important rule of thumb should always be: Simplify, simplify, simplify.

Studies have shown that most first-time visitors spend less than 10 seconds on a site before deciding on their next move. They stay if the site meets their needs, if not they leave, most likely never to return. Now we don’t want that...do we?

The number one goal when designing a web site is to add and put value on our visitor need or want. Visitors should find our site easy to use and easy to understand. We should never confuse eye-candy with content.

Plan

It amazing simply how many website owners don’t think to plan their web site design with their customers needs and wants in mind. Most of us want our websites to be as eye-catching as possible.

So what do we do? We use all kinds of animation effects and flashy graphics to grab our visitor’s attention. Yes, true this may capture our visitor’s attention, but these very same special effects can also serve to distract our visitors from our core content and focus on our products.

Too much visual clutter looks unprofessional and can ruin our credibility. Anything that distracts our visitors from our core business or product is guaranteed to lose us sales. Don't incorporate it in your web site design or you will ruin your business.

You should have a clear purposes and goals for your site before you start to implement your web site design plan. This will help you to map out the flow of your site, starting with your home page, and then every page that follows will be based on your goals and purpose

Simplify

The best way to drive sales is to design a simple and clean site that is visitor friendly. Most Web surfers are very impatient people! They don't want to spend a lot of time trying to find what they're seeking on your site.

According to market research done by the Garner Group, more than 50 percent of all Web sales are lost because site visitors can't find what they're looking for.

In your web site design incorporate only two or three colors and employs one or two fonts throughout the entire site. Also be sure to keep your link colors and format consistent. Web surfers generally expect links to be blue and underlined. This may seem boring from a design point of view, but most surfer will instantly recognizable them and that's what really matters.

Your visitors don't want to spend time figuring out how to make their way through your site There fore the best way to deal with your website navigation is to make it simple and obvious .They should be consistent and easily seen so that your visitors don’t have to look for them. Avoid putting your navigation bars in different places on each page.

Control Costs.

Having a targeted traffic is the number one reason why successful online businesses exist. Whether you invest hundred of thousands or a few couple of bucks in your web site design, if you have no traffic, you have no business. With no business your site is as good as dead.

As a web entrepreneur, start out by designing a less expensive version of your site. Make it simply and visitor friendly. Then use it to gauge out if you can attract your targeted traffic, once your traffic starts to take off and as you build up your client base then you can consider if it will be appropriate to upgrade to a more expensive design or more elaborate site.

Your web site design should be easy to maintain without requiring a programmer to make all the daily changes, edits and additions that will be required like managing products, changing prices, editing pages and text copy and many more maintenance issues. If your web site is built well you should be able to do with little maintenance.

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