Domain Name.
Doing an In-depth Research.
The first step towards choosing the right and good domain name for:
Your personal or business use is to:
- Do an in-depth research
- Understand the components that make up a good name.
Doing an in-depth research will enhance your mental ability and will expose you to new experiences.
You will gain a whole new wealth of knowledge that will enable you to see things in a new way or from a different perspective. This aspect will proof critical when it comes to the actual process of choosing a unique name that will identify and differentiate your website from other competing ones in your industry.
Now let's start from the known to the unknown. In this tutorial I will assume that:
- You want to buy the right domain name: A good name, not just any other name.
- You have already determined what kind of web business you will be doing online.
This simply means:
- That you have already identified a profitable niche.
- Your site would be build based upon a given site concept or theme.
If you don't, then oops...
You need to do that first.
Now that you already have identified a profitable niche and understand the site concept/theme to build your site on. Then naturally, the next thing you will want to do is to choose a name:
- That accurately reflects the overall site concept or theme of your site.
There are two schools of thought to consider:
- The first school of thought believes that you should have your main keyword within the domain name in-order to rank better with the search engines.
- The second school of thought believes in possessing a unique brand name that differentiate your site, create a lasting memory and encourage loyalty.
Regardless of which school of thought you decide to follow, the underlying factor is to understand three concepts.Why are you creating this site? For Whom are you creating this site? What for are you creating this site?
When choosing the right domain name,
Do not be tempted to choose a name from your own point of view.
You need to get into the mindset of your targeted customers or audience and then attempt to answer the above questions from their point of view. The best way to capture the thoughts and way of thinking of your audience is to peek into the search engines and try to find out what they do while they are there.
One good comprehensive source that provides such valuable information of what your potential customers are doing online is word tracker.
It has a comprehensive search feature that will bring forth a list of related keywords and how many times it was searched for in a given month. Try it for free and see how it can help you with a list of key words that you can include in your domain name. This list of related keywords would proof valuable in our next tutorial.
Pages: 1
2
3
4
5
